Matilda Life

The Who

Matilda Life is an authentic and aspirational Australian lifestyle brand that takes pride in being designed and manufactured locally. Founded in 2021 by respected retailers Jo Mercer and Lauren Mastromanno, the brand aims to fill a gap in the market for high-quality, timeless products that reflect the casual Australian way of life. By producing their products in Australia, Matilda Life supports local jobs, communities, and the rebuilding of the economy post-pandemic. The brand offers exceptional quality pieces that customers will cherish and share with their loved ones, while making it easier for Australians to buy locally made products.

The Deliverables

In my collaboration with Matilda Life, I played a key role in various aspects of their marketing and product development. I managed their social media presence, creating engaging content and compelling video assets that showcased their products and brand story. I was involved in the early stages of product development, providing input and ideas to ensure the products aligned with the brand's vision. Additionally, I handled product and data input on the website, ensuring accurate and up-to-date information for customers.

To drive traffic and boost sales, I implemented and managed Google ads, Facebook ads, Instagram ads, and PPC advertising campaigns. I also created and executed EDM marketing campaigns, targeting their customer database with personalized and engaging content. I contributed to the brand's blog, writing articles that resonated with their target audience and provided value. Through these efforts, I helped Matilda Life establish a strong online presence from launch date till very recently.